UNICARB NRS2500 and UNICARB NRS5000 are excellent in personal care product applications including toothpastes, creams and lotions, cosmetics, and powders. In makeup , it is used as a pigment, pigment extender and prolonger. It can also be used as a whitener and oil absorber.

Since Calcium Carbonate absorbs moisture it is often added to face powders to increase the ability of the makeup to absorb moisture and makes a great absorber in foundations, primers and finishing powders.